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Analytics & Reporting, Check-out Optimization, SEO
SENA.
FORWARD COMMERCE
SUMMARY
Sena Cases hand crafts beautiful leather device cases, using techniques passed down from generations. However, to succeed on the shelves of premium retailers, it needed to elevate its brand perception to that of a luxury, fashion-forward brand.
Here’s how we helped Sena flourish at retail and drive online sales without jeopardizing channel partnerships.
OUR ROLES
- Digital Re-Brand
- Web & Mobile Development
- Content Strategy
- Development
WORK
- Analytics & Reporting
- Product Photography
- E-Commerce Strategy
- Check-out Optimization
- SEO
CHALLENGE
Sena Cases, a leading manufacturer of premium leather phone and laptop cases, was utilizing an outdated e-commerce website that fell far short of doing its products justice. The Sena brand required a high-end touch that could not be achieved within the existing site.
INSIGHTS
A thorough site audit and brand exploration revealed an outmoded visual identity and a rigid, cookie-cutter e-commerce platform – both of which were hindering the ability of Sena’s marketing department to showcase and sell its beautiful products effectively.
Standard Digital Mastery
This is where it gets exciting! This digital mastery package is ideal for organizations that want to level up their online presence. It includes our advanced SEO & analytics reporting, and a digital strategy add-on of your choice.
Advanced Reports
Custom reports with SEO and analytics integrations, on your schedule, packed with advice to improve.
Deeper Insights
By digging into your digital marketing or website experience, we can drive even stronger results.
Tailored Advice
Reports include a full section devoted to your add-on of choice: social media, content, or UX heatmaps.
Premium Support
We’ll meet for reviews, answer your questions any time, and can also be hired to execute the work.
SOUTION
BRAND TRANSFORMATION IN A SNAP
To help support Sena’s brand and business goals, Amp initiated a comprehensive site redesign, developing a whole new platform to help better showcase Sena’s products and enabling users to quickly identify the right product for their needs through faceted search.
Stylish Site Redesign
Our fully responsive web redesign combines a streamlined user experience with an elegant, grey-themed palette geared to a more discerning, sophisticated target audience.
Search and Analytics Overhaul
Amp also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search.
Additionally, Amp completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.
RESULTS
Our stylish digital overhaul presented the Sena brand on a whole new level of sophistication, while enabling it to connect with consumers more immediately and efficiently. Together, these two components drove dramatic sales growth to ensure that Sena remains a leading luxury brand in its category for years to come.
STATS
+ 36%
YOY Conversion Rate
+ 53%
Site Visits Q4 2013 to Q4 2014
+ 25%
Sales 2013 to 2014
+ 200%
Increase YOY in Sales Q3 & Q4 2014
